Lead, Commerce Analytics & Insights

Publicis Groupe ANZ; Northern, New York (KY, NY); Hybrid; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Job summary

Spark Foundry is seeking an Associate Director of Media Analytics and Insights to apply data-driven insights to planning, investment, and measurement. You will design modern measurement plans and roadmaps, acting as the technical escalation point for analytics projects and guiding cross-functional teams to deliver high-quality client insights.

You will lead learning agendas, tests, and inquiries with media partners and client stakeholders, shaping analytics strategy and ensuring data-driven

Qualifications

• Minimum 5 years of analytics experience in marketing sciences at an agency, research firm, or brand.
• Strong understanding of marketing analytics, advertising tech, and research techniques.

Responsibilities

• Apply data-driven insights to Spark Foundry's planning, investment, and measurement processes.
• Design and lead modern measurement plans and long-term roadmaps for clients.
• Provide expert technical escalation and translate analytics for internal teams and clients.
• Lead in-campaign learning agendas and tests with media partners and stakeholders.
• Advise on how to leverage media investments to drive business results.

Skills

Analytics in marketing sciences

SQL

Data visualization

Cross-functional collaboration

Programmatic advertising

Client management

Education

Quantitative education or experience (Statistics/Economics/Quant marketing)

Tools

Tableau

Datorama

PowerBI

Job description

Spark Foundry is seeking an Associate Director of Media Analytics and Insights to apply data-driven insights to planning, investment, and measurement. You will design modern measurement plans and roadmaps, acting as the technical escalation point for analytics projects and guiding cross-functional teams to deliver high-quality client insights.

You will lead learning agendas, tests, and inquiries with media partners and client stakeholders, shaping analytics strategy and ensuring data-driven