Director, Media Analytics & Insights

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 112,000 - 161,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family leave

Tuition reimbursement

Flexible time off

Job summary

Spark Foundry in Chicago seeks an Associate Director, Media Analytics and Insights to apply data-driven insights into planning, investment and measurement. You will design modern measurement plans and longer-term roadmaps for the client, working with Analytics leads and account teams to ensure high-quality delivery.

You will lead analytics projects, translate complex concepts for non-technical audiences, and provide strategic direction on technology, processes and media reporting across paid,

Qualifications

• Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Working knowledge of databases and SQL is preferred
• Knowledge of web measurement technologies: Ad serving platforms, Website analytics software, Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI)
• Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing)
• Experience in a cross-functional team environment with agency experience a big plus
• Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment
• Strong client management/consultative experience with both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through implementation
• Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights
• Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audiences
• Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
• Demonstrated experience with programmatic audience buying concepts and execution
• Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories
• Strong attention to detail, and be able to quality-check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
• Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures)
• Outgoing and able to integrate with fast-paced planning and activation teams
• Able to cultivate excellent relationships with technology and research partners
• Ability to meet deadlines in a fast-paced environment
• Hands-on, problem solving abilities – “can do” approach (someone who is a thinker and a doer)

Responsibilities

• Build strong relationships with internal stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Identify organic growth opportunities and partner with Client and Analytics leadership to convert
• Drive a culture of ‘always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
• Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results
• Consult with senior client marketing and business leaders to define and answer most important business questions
• Advise on how to best leverage media and marketing investments to drive business results
• Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences
• Underpin client marketing processes with ‘big picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments
• Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)
• Guide and work closely with the planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc…)
• Create and manage deliverables against detailed project plans that align expectations with actionable outcomes
• Provide a high-value consultation layer on top of analytics deliverables
• Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts
• Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied
• Build presentations providing clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analysis
• Build the profile of Analytics within the agency by packaging and evangelizing best in class client work

Skills

SQL

Tableau

PowerBI

Datorama

Analytics

Client management

Programmatic buying

KPI development

Education

Statistics or quantitative field

Tools

Tableau

PowerBI

Datorama

Job description

Spark Foundry in Chicago seeks an Associate Director, Media Analytics and Insights to apply data-driven insights into planning, investment and measurement. You will design modern measurement plans and longer-term roadmaps for the client, working with Analytics leads and account teams to ensure high-quality delivery.

You will lead analytics projects, translate complex concepts for non-technical audiences, and provide strategic direction on technology, processes and media reporting across paid,