Senior Director, Commerce Analytics & Insights

Publicis Groupe; Northern, New York (KY, NY); Hybrid; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Parental leave

Job summary

Spark Foundry, part of Publicis Groupe, seeks an Associate Director of Media Analytics and Insights to translate data-driven findings into planning and investment strategies. You will design measurement plans and roadmaps, collaborate with cross-functional teams, and drive high-quality analytics deliverables for diverse client projects.

You will guide learning agendas, build KPI frameworks across paid, owned, and earned media, and translate insights to senior stakeholders, influencing media

Qualifications

• Minimum 5 years of analytics experience in marketing sciences capacity at a media agency, market research, consulting company, or in-house at a brand.
• Strong understanding of contemporary marketing analytics, ad tech, and research techniques.
• Experience leading cross-functional teams and managing client relationships.

Responsibilities

• Build and manage data-driven insights for planning and activation.
• Lead measurement programs and learning agendas with clients and partners.
• Guide advanced analytics projects from ideation through delivery.
• Collaborate with planning, activation, and analytics leads across teams.
• Present analytics storytelling to non-technical audiences.
• Stay current with evolving media landscape and trends.

Skills

Data analytics

Cross-functional collaboration

Client management

Marketing analytics

Problem solving

Tools

SQL

Tableau

PowerBI

Job description

Spark Foundry, part of Publicis Groupe, seeks an Associate Director of Media Analytics and Insights to translate data-driven findings into planning and investment strategies. You will design measurement plans and roadmaps, collaborate with cross-functional teams, and drive high-quality analytics deliverables for diverse client projects.

You will guide learning agendas, build KPI frameworks across paid, owned, and earned media, and translate insights to senior stakeholders, influencing media