Commerce Analytics Strategy Lead

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 112,000 - 180,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, is seeking an Associate Director, Media Analytics and Insights to apply data-driven insights into planning, investment, and measurement.

You will design modern measurement plans and longer-term roadmaps, lead analytics initiatives, and translate complex data into actionable client guidance.

The role demands 5+ years in marketing analytics, strong SQL and data visualization skills, and the ability to partner with senior client leaders.

Qualifications

• Minimum 5 years analytics in marketing sciences at a media agency, market research, or consulting company, or in-house at a brand.
• Strong knowledge of ad serving platforms and BLS studies (DV360, OOH, etc.).
• Experience with MMM and cross-channel analytics.
• Proficiency in SQL and data visualization tools.

Responsibilities

• Build relationships with stakeholders to align planning and activation.
• Advise on data-driven marketing investments and KPIs.
• Lead in-campaign learning agendas and test design with partners.
• Scope advanced analytics projects to answer client questions.
• Translate analytics insights for non-technical audiences.
• Provide thought leadership and data-driven marketing directions.

Skills

Client management

Communication

Problem solving

Leadership

Cross-functional teamwork

Education

Quantitative education or experience

Tools

SQL

Tableau

Power BI

Datorama

Job description

Spark Foundry, part of Publicis Groupe, is seeking an Associate Director, Media Analytics and Insights to apply data-driven insights into planning, investment, and measurement.

You will design modern measurement plans and longer-term roadmaps, lead analytics initiatives, and translate complex data into actionable client guidance.

The role demands 5+ years in marketing analytics, strong SQL and data visualization skills, and the ability to partner with senior client leaders.