Senior Director, GTM Strategy & Channel

PSI Services; Denver (CO); Remote; USD 140,000 - 200,000; Full time

Job summary

PSI Services is seeking a Sr. Director, Strategy & Execution to own go-to-market strategy and governance across direct, channel, and partner motions for our global assessment and workforce solutions business.

You will translate corporate and business-unit objectives into prioritized roadmaps, establish operating cadences, KPIs, and stage gates, and partner with product, marketing and alliances to drive growth.

Qualifications

• Education to Bachelor’s degree level in a relevant field, e.g. business, marketing, economics, or strategy; MBA or equivalent advanced degree preferred.
• 12+ years of progressive experience across strategy, go-to-market, or commercial roles, including senior leadership experience in a B2B or B2B2C environment.
• Proven track record designing and running strategic planning cycles, operating cadences, and execution governance in a complex, multi-brand or multi-market organization.
• Experience developing long-range plans and investment cases, including opportunity sizing, market testing, and business case development for growth bets.
• Experience assessing and entering new or adjacent markets, working with insights, product, and commercial teams to validate demand and define routes to market.
• Strong experience in channel, alliances, or partner marketing, including co-marketing with strategic partners and partner enablement programs.
• Demonstrated ability to lead cross-functional programs and drive accountability without direct authority, across marketing, sales, product, and operations teams.
• Experience building or scaling strategy enablement, PMO, or transformation capabilities preferred.
• Highly analytical, with experience using market, competitor, and customer insights to shape strategy and investment decisions.
• Excellent executive communication, facilitation, and influencing skills, with credibility at C-suite level.
• Experience leading and developing teams, including managers and senior individual contributors, across geographies.
• Experience in the assessment, certification, education, testing, or SaaS industries preferred.
• Strong global market experience, including partner-driven and multi-region go-to-market models.

Responsibilities

• Own GTM strategy across all motions and routes to market, translating corporate and business unit objectives into annual and multi-year strategic roadmaps.
• Lead the strategic planning cycle for the commercial organization, ensuring priorities, investments, and headcount plans are aligned to growth objectives and revenue targets.
• Provide strategic counsel to senior commercial leadership, functional leaders, and business unit General Managers, pressure-testing plans, surfacing trade-offs, and ensuring coherence across functions and regions.
• Own the long-range plan (LRP), including the growth narrative, investment cases, and the phasing of strategic bets across the planning horizon.
• Identify, size, and prioritize the core growth opportunities and growth bets, owning the portfolio of bets and their stage gates from thesis through to scale.
• Partner with Product and business leadership to develop new market opportunities, including expansion into adjacent markets – working with the corporate insights team to size and test markets, validate demand, and advise on bet strategy and route to market.
• Track the performance and returns of growth bets, recommending double-down, pivot, or exit decisions to leadership.
• Design and run the operating cadence for the commercial organization, including planning rhythms, business reviews, and decision forums that drive accountability and pace.
• Establish and maintain execution governance – objectives, KPIs, milestones, and stage gates – across strategic initiatives, ensuring clear ownership and transparent progress reporting.
• Lead cross-functional programs and strategic initiatives end-to-end where required, unblocking issues and coordinating dependencies across teams.
• Define and, once cadence and governance are established, stand up a Strategy Enablement / Project Management capability to scale execution support across the organization.
• Lead the channel marketing function, setting strategy and priorities for partner-driven routes to market across the portfolio.
• Own alliances marketing, developing co-marketing and joint go-to-market strategies with strategic partners in combination with the enterprise Alliances leadership.
• Own partner enablement across the portfolio, ensuring channel partners are equipped, activated, and performing against agreed targets across international markets.
• Establish partner marketing performance measures, including partner-sourced and partner-influenced pipeline, and use them to prioritize investment.
• Act as a cross-functional strategic partner to the General Managers of the business units within the commercial office – and the wider business – aligning go-to-market plans to each business unit’s growth agenda.
• Work in combination with all teams under the commercial office – spanning demand generation, integrated marketing, product marketing and commercialization, and commercial and revenue operations – to ensure strategy translates into coordinated, executable plans.
• Partner closely with the corporate insights team, leveraging market insights and data to inform strategic direction, prioritization, and performance management.
• Act as a connective leader across functions, identifying gaps, overlaps, and opportunities in the go-to-market system and driving resolution.
• Directly manage, coach, and develop the Strategy & Execution team, including channel and partner marketing leads.
• Lead full employee lifecycle responsibilities including recruitment, onboarding, performance management, career development, and succession planning.
• Build a high-trust, high-accountability team culture that models the operating discipline expected across the wider organization.
• Own reporting on strategy delivery to executive leadership and senior stakeholders, including progress against roadmaps, growth-bet performance, initiative health, and risks.
• Continuously improve planning, governance, and execution processes based on outcomes, feedback, and best practice.

Skills

Executive communication

Strategic planning

Cross-functional leadership

Analytical

Market insights

Channel marketing

Partner marketing

PMO leadership

Stakeholder management

Education

Bachelor’s degree

MBA preferred

Job description

PSI Services is seeking a Sr. Director, Strategy & Execution to own go-to-market strategy and governance across direct, channel, and partner motions for our global assessment and workforce solutions business.

You will translate corporate and business-unit objectives into prioritized roadmaps, establish operating cadences, KPIs, and stage gates, and partner with product, marketing and alliances to drive growth.