Remote Senior Director, GTM & Marketing Strategy

SHI; Salem (OR); Remote; USD 200,000 - 230,000; Full time

Benefits offered by this job

Diversity commitment

Professional growth opportunities

Health, wellness, and financial ben​ef

World-class facilities and technology

Job summary

SHI International Corp. is seeking a Sr. Director of GTM & Marketing Strategy to shape and drive go-to-market programs and transformation initiatives that accelerate revenue growth.

This senior strategist partners with executive leadership to define strategy, drive cross-functional alignment, and ensure scalable execution with data-driven insights. The ideal candidate leads with GTM expertise, marketing planning, and transformation leadership, translating market signals into actionable,

Qualifications

• Bachelor’s degree or equivalent relevant experience required.
• 8–10 years of experience in Marketing, Communications, or a relevant functional area.
• Demonstrated success leading strategic planning, transformation initiatives, or large‑scale marketing programs.
• Proven ability to influence executive stakeholders and translate complex insights into actionable strategies.
• Ability to travel to SHI, Partner, and Customer Events.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
• Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
• Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
• Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.
• Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.

Skills

GTM strategy

Marketing planning

Executive leadership

Data-driven decision-making

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Job description

SHI International Corp. is seeking a Sr. Director of GTM & Marketing Strategy to shape and drive go-to-market programs and transformation initiatives that accelerate revenue growth.

This senior strategist partners with executive leadership to define strategy, drive cross-functional alignment, and ensure scalable execution with data-driven insights. The ideal candidate leads with GTM expertise, marketing planning, and transformation leadership, translating market signals into actionable,