Senior Director, GTM & Revenue Operations (AI-Driven)

Perforce; Minneapolis (MN); On-site; USD 205,000 - 236,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Retirement benefits

Wellness programs

Time off

Job summary

Perforce is seeking a Senior Vice President, GTM Operations to orchestrate planning, data, technology and AI that drive revenue growth. You will partner with GMs, Finance, RevOps and Product to translate strategy into territories, quotas and campaigns.

You will lead a high-performing team and shape incentive programs while ensuring accurate forecasting and dashboards to monitor performance. You will also drive cross-functional alignment across Marketing, Product, RevOps and Customer Success,

Qualifications

• 12+ years in sales, marketing or revenue operations, with 5+ years leading teams at director level or above.
• Proven track record designing annual planning, territory and quota models and sales compensation.
• Hands-on command of GTM motions, pricing strategies, multi-product selling and partner-led channels.
• Strong analytical skills (Excel/Sheets, SQL, BI tools) and experience applying AI to revenue workflows.
• Experience with Salesforce, marketing automation, forecasting platforms, CPQ, and sales tools.
• Influence without authority and earn trust from GMs, COOs, CMOs and front-line sellers.
• Bachelor's degree required; MBA a plus.

Responsibilities

• Define the operating system for executing GTM strategies, targets, territory design and quotas.
• Design, administer and govern sales compensation plans and incentive programs.
• Build forecasting models, cadence for pipelines, and data dashboards to predict revenue.
• Lead prospecting and analytics infrastructure to improve lead conversion and outbound sales.
• Advise on GTM technology, enablement and AI needs to reduce sales friction.
• Own the full lead lifecycle, from scoring to routing and revenue tracking.
• Align Marketing, Product, RevOps, Finance and Customer Success to optimize the buyer journey.
• Coach and manage a high-performing sales and marketing operations team.
• Partner with Channel and Alliances leadership for partner-led GTM motion optimization.

Skills

GTM Operations leadership

Sales operations

Forecasting & analytics

AI & automation in revenue

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's in business/finance/economics/engineering

MBA

Tools

Salesforce

Marketing automation platforms

Forecasting platforms (Gong, or similar)

CPQ

Job description

Perforce is seeking a Senior Vice President, GTM Operations to orchestrate planning, data, technology and AI that drive revenue growth. You will partner with GMs, Finance, RevOps and Product to translate strategy into territories, quotas and campaigns.

You will lead a high-performing team and shape incentive programs while ensuring accurate forecasting and dashboards to monitor performance. You will also drive cross-functional alignment across Marketing, Product, RevOps and Customer Success,