Senior Director, GTM & Marketing Strategy (Remote)

SHI; Boston (MA); Remote; USD 200,000 - 230,000; Full time

Benefits offered by this job

Diversity and inclusion leadership

Professional growth opportunities

Health and financial benefits

World-class facilities and technology

Job summary

SHI International Corp. is seeking a Sr. Director - GTM & Marketing Strategy to shape go-to-market and marketing initiatives aimed at accelerating revenue growth.

The role partners with executive leadership to develop strategic planning, investment allocation, and scalable execution frameworks across marketing, sales, and operations. The ideal candidate will bring deep expertise in GTM strategy, marketing planning, and transformation leadership, translating market signals into actionable,

Qualifications

• Expertise in developing and executing GTM and marketing strategies that drive measurable business outcomes.
• Strong ability to synthesize complex data into actionable insights for executive decisions.
• Experience with marketing analytics, attribution models, and performance measurement frameworks.
• Understanding of market dynamics, customer segmentation, and competitive positioning.
• Proven ability to lead large-scale, cross-functional initiatives and transformation programs.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs, aligning to revenue growth.
• Partner with executive marketing and GTM leadership to plan investments and prioritize initiatives.
• Translate strategy into scalable governance and execution models across marketing, sales, and operations.
• Evaluate and prioritize marketing programs balancing ROI and market opportunity.
• Leverage analytics and market insights to inform data-driven decisions.

Skills

GTM strategy

Marketing planning

Analytics

Executive communication

Cross-functional leadership

Education

Bachelor's degree

MBA preferred

Tools

Marketing analytics tools

AI in marketing

Job description

SHI International Corp. is seeking a Sr. Director - GTM & Marketing Strategy to shape go-to-market and marketing initiatives aimed at accelerating revenue growth.

The role partners with executive leadership to develop strategic planning, investment allocation, and scalable execution frameworks across marketing, sales, and operations. The ideal candidate will bring deep expertise in GTM strategy, marketing planning, and transformation leadership, translating market signals into actionable,