Strategic GTM & Marketing Leader (Remote)

SHI; Augusta (ME); Remote; USD 200,000 - 230,000; Full time

Benefits offered by this job

Diversity commitment

Growth opportunities

Benefits package

Flexible/remote options

Job summary

SHI International Corp. is seeking a Sr. Director - GTM & Marketing Strategy to lead go-to-market and marketing programs, aligning to revenue growth and enterprise objectives.

You will partner with executive marketing and GTM leadership to define strategy, leverage analytics and AI-driven insights, and drive cross-functional alignment across sales, operations, and programs. This role demands a strategic thinker who can translate market signals into high-impact initiatives and build scalable

Qualifications

• Expertise in developing and executing GTM and marketing strategies that drive measurable outcomes.
• Advanced ability to synthesize complex data into actionable insights and executive-level recommendations.
• Strong proficiency with marketing analytics, attribution models, and performance measurement frameworks.
• Deep understanding of market dynamics, customer segmentation, and competitive positioning.
• Proven ability to lead large-scale, cross-functional initiatives and transformation programs.

Responsibilities

• Define the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
• Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
• Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
• Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.
• Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.

Skills

GTM strategy

Marketing analytics

Cross-functional leadership

Data-driven decision-making

Strategic planning

Education

Bachelor's degree or higher

MBA preferred

Job description

SHI International Corp. is seeking a Sr. Director - GTM & Marketing Strategy to lead go-to-market and marketing programs, aligning to revenue growth and enterprise objectives.

You will partner with executive marketing and GTM leadership to define strategy, leverage analytics and AI-driven insights, and drive cross-functional alignment across sales, operations, and programs. This role demands a strategic thinker who can translate market signals into high-impact initiatives and build scalable