Senior GTM & Marketing Strategy Leader

SHI International Corp.; United States; On-site; USD 200,000 - 230,000; Full time

Benefits offered by this job

Medical benefits

401(k) plan

Flexible spending account

Travel opportunities

Job summary

SHI International Corp. is seeking a Sr. Director - GTM & Marketing Strategy to shape and drive go-to-market and marketing strategies that accelerate revenue growth.

You will define strategy, partner with senior leadership, and translate market signals into actionable programs with measurable impact. The role emphasizes analytics, AI-driven insights, and cross-functional alignment across marketing, sales, and operations to optimize investment and execution.

Qualifications

• Bachelor’s degree or equivalent relevant experience required.
• 8-10 years of experience in Marketing, Communications, or a relevant functional area.
• Experience leading strategic planning, transformation initiatives, or large-scale marketing programs.
• Strong understanding of the end-to-end marketing lifecycle, including campaign planning, execution, and measurement.
• Experience in demand generation and optimizing marketing investment strategies.
• Proven ability to influence executive stakeholders and translate complex insights into actionable strategies.
• Ability to travel to SHI, Partner, and Customer Events; travel ~25%.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
• Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
• Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
• Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.
• Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.

Skills

GTM strategy

Marketing analytics

Executive stakeholder management

Data-driven decisions

AI-driven insights

Education

Bachelor’s degree

Tools

Marketing analytics tools

Job description

SHI International Corp. is seeking a Sr. Director - GTM & Marketing Strategy to shape and drive go-to-market and marketing strategies that accelerate revenue growth.

You will define strategy, partner with senior leadership, and translate market signals into actionable programs with measurable impact. The role emphasizes analytics, AI-driven insights, and cross-functional alignment across marketing, sales, and operations to optimize investment and execution.