Senior Director, GTM & Marketing Strategy - Remote

SHI; Frankfort (KY); Remote; USD 200,000 - 230,000; Full time

Benefits offered by this job

Medical benefits

Vision benefits

Dental benefits

401(k)

Flexible spending

Job summary

SHI International Corp. is seeking a Sr. Director of GTM & Marketing Strategy to shape and drive strategic go-to-market initiatives.

You will partner with executive leaders to define multi-year roadmaps, align investments, and translate insights into measurable results across marketing programs and transformations. You will leverage data, AI-driven insights, and market analysis to guide decision-making and optimize growth.

Qualifications

• GTM strategy development and execution experience.
• Strong analytics and data-driven decision making.
• Ability to translate insights into executive-level recommendations.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs with a multi-year roadmap.
• Collaborate with executive marketing and GTM leaders to shape planning and prioritization.
• Translate strategy into scalable governance and execution models across teams.
• Evaluate marketing programs and transformation initiatives for ROI and impact.
• Leverage analytics and market insights to guide investment decisions.
• Lead development of executive-level narratives and recommendations for stakeholders.

Skills

GTM strategy

Marketing analytics

Data synthesis

Executive recommendations

Cross-functional leadership

Market dynamics

Customer segmentation

Competitive positioning

Education

Bachelor's degree

Job description

SHI International Corp. is seeking a Sr. Director of GTM & Marketing Strategy to shape and drive strategic go-to-market initiatives.

You will partner with executive leaders to define multi-year roadmaps, align investments, and translate insights into measurable results across marketing programs and transformations. You will leverage data, AI-driven insights, and market analysis to guide decision-making and optimize growth.