Remote Senior Director, GTM & Marketing Strategy

SHI; Annapolis (MD); Remote; USD 200,000 - 230,000; Full time

Benefits offered by this job

Diversity commitment

Professional growth

Health & wellness benefits

Flexible work arrangements

Job summary

SHI International Corp is seeking a Sr. Director - GTM & Marketing Strategy to shape go-to-market and marketing programs that accelerate revenue growth. This role partners with executive leadership to define strategy and ensure scalable execution across solution practices and business units.

You will leverage data, analytics, and AI-driven insights to guide investment decisions and deliver measurable business impact, leading cross-functional teams toward high-impact, market-driven outcomes.

Qualifications

• Expertise in developing and executing GTM and marketing strategies that drive measurable business outcomes.
• Advanced ability to synthesize complex data into actionable insights for executives.
• Strong proficiency with marketing analytics, attribution models, and performance measurement frameworks.
• Deep understanding of market dynamics, customer segmentation, and competitive positioning.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
• Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
• Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
• Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.
• Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.

Skills

GTM strategy

Marketing planning

Transformation leadership

Analytics

Executive storytelling

Education

Bachelor's degree or equivalent

Job description

SHI International Corp is seeking a Sr. Director - GTM & Marketing Strategy to shape go-to-market and marketing programs that accelerate revenue growth. This role partners with executive leadership to define strategy and ensure scalable execution across solution practices and business units.

You will leverage data, analytics, and AI-driven insights to guide investment decisions and deliver measurable business impact, leading cross-functional teams toward high-impact, market-driven outcomes.