Remote Senior Director, GTM & Marketing Strategy

SHI; Honolulu (HI); Remote; USD 200,000 - 230,000; Full time

Benefits offered by this job

Health benefits

Growth opportunities

Diversity focus

Tech-enabled workplace

Job summary

SHI International Corp. in the United States seeks a Sr. Director - GTM & Marketing Strategy to shape go-to-market and marketing programs that accelerate revenue growth.

This senior leader partners with executive marketing and GTM leadership to define strategy and ensure scalable execution. The role blends strategy, analytics, and execution—driving investment decisions with data, AI-driven insights, and performance metrics.

Qualifications

• Expertise in developing and executing GTM and marketing strategies.
• Ability to synthesize data into executive-level insights.
• Proficiency in marketing analytics and attribution models.
• Understanding of market dynamics and competitive positioning.
• Experience leading large cross-functional transformation programs.
• Bachelor’s degree or equivalent required.
• 8–10 years in Marketing or related field.
• Willingness to travel 25%.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
• Partner with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
• Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
• Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.
• Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.

Skills

GTM strategy

Marketing analytics

Executive stakeholder engagement

Strategic planning

Transformation leadership

Data-driven decision making

Cross-functional collaboration

AI-driven insights

Education

Bachelor's degree or equivalent

Job description

SHI International Corp. in the United States seeks a Sr. Director - GTM & Marketing Strategy to shape go-to-market and marketing programs that accelerate revenue growth.

This senior leader partners with executive marketing and GTM leadership to define strategy and ensure scalable execution. The role blends strategy, analytics, and execution—driving investment decisions with data, AI-driven insights, and performance metrics.