Senior Director, GTM & Marketing Strategy (Remote)

SHI; Austin (TX); Remote; USD 200,000 - 230,000; Full time

Benefits offered by this job

Diversity commitment

Growth opportunities

Health benefits

World-class facilities/technology

Job summary

SHI is seeking a Sr. Director - GTM & Marketing Strategy to shape and drive go-to-market and marketing initiatives that accelerate revenue growth.

This senior role partners with executive leadership to define strategy, allocate investments, and ensure scalable execution across business units. You will lead analytics-driven decisions, translate market signals into actionable plans, and drive transformation programs that deliver measurable business impact.

Qualifications

• Bachelor’s degree or equivalent relevant experience required.
• 8-10 years of experience in Marketing, Communications, or a relevant functional area.
• Proven ability to influence executive stakeholders and translate complex insights into actionable strategies.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
• Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
• Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
• Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.
• Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.

Education

Bachelor’s degree or equivalent

Job description

SHI is seeking a Sr. Director - GTM & Marketing Strategy to shape and drive go-to-market and marketing initiatives that accelerate revenue growth.

This senior role partners with executive leadership to define strategy, allocate investments, and ensure scalable execution across business units. You will lead analytics-driven decisions, translate market signals into actionable plans, and drive transformation programs that deliver measurable business impact.