Senior Director, Digital Strategy & Paid Media

BPI Group; New York (NY); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with employer match

Paid vacation

Phone reimbursement

Unlimited sick time

Parental leave

Job summary

BPI Group is an outcomes-focused agency seeking a senior client advisor to lead large-scale paid digital campaigns that protect and enhance corporate reputation for major brands and complex issues.

You will own the strategic throughline from audience insight and campaign brief to creative development, media activation, optimization and results, guiding cross-functional teams and advising on budgets, timelines, and risks.

Qualifications

• 12+ years in agency or comparable client-service roles leading integrated paid digital campaigns for major brands or complex issue-based clients.
• Proven ability to manage substantial creative and media budgets and ownership of briefs, development, and delivery.
• Strong judgment on corporate reputation, public affairs, and regulatory environments.
• Fluency in audience segmentation, testing, digital media, measurement, and cross-channel planning.
• Credibility with C-suite clients and ability to simplify complex strategies for teams at all levels.

Responsibilities

• Set campaign strategy: audience, change, message, channel mix, success measures, and paid media role within broader efforts.
• Translate research and stakeholder insights into sharp briefs and persuasive ideas.
• Guide creative teams from concept to production with decisive feedback while protecting integrity and messaging.
• Oversee paid media planning and execution across digital channels; manage budgets and optimize creative.
• Counsel senior corporate clients on decisions, risks, and policy dynamics; present clear recommendations.

Skills

Leadership & management

Strategic thinking

Audience segmentation

Digital media planning

Client advisory

Communication/writing

Job description

BPI Group is an outcomes-focused agency seeking a senior client advisor to lead large-scale paid digital campaigns that protect and enhance corporate reputation for major brands and complex issues.

You will own the strategic throughline from audience insight and campaign brief to creative development, media activation, optimization and results, guiding cross-functional teams and advising on budgets, timelines, and risks.