Director, Paid Social & Growth Strategy

WPP Media Limited; New York, San Francisco (NY, CA); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Significant paid time off

Partner discounts

Employee mental health days

Job summary

WPP Media seeks a Director of Paid Social to drive strategic excellence and commercial growth across the agency’s Paid Social discipline. You will lead a 22-person team across onshore/offshore hubs, ensuring campaign activation, platform governance, and ROI-aligned media strategies for clients.

You will manage executive stakeholder relationships, champion channel innovation, and guide resourcing, timesheets, and invoicing with a focus on growth opportunities and strong governance.

Qualifications

• 8+ years in Paid Social media activation.
• 3+ years leading teams of 20+ members (onshore and offshore).
• Deep command of Meta, Google/YouTube, LinkedIn, X, and TikTok, plus MAT and QA.

Responsibilities

• Direct, mentor, and progress a 22-person team across onshore/offshore hubs.
• Provide Director-level signoff on media recommendations and client reports.
• Enforce QA processes and data integrity standards with 3-day resolution for issues.
• Cultivate relationships with senior client executives and platform leads.
• Oversee staffing, recruitment, and workload balancing for optimal resource use.
• Ensure on-time timesheets, client scope mgmt, and invoicing adherence.
• Identify new product opportunities and pilot platform feature betas.
• Lead a central agency workstream and publish internal market POVs.

Skills

Paid Social strategy

Team leadership 20+

Executive stakeholder mgmt

Platform partner relations

Tools

Meta

Google/YouTube

LinkedIn

X (Twitter)

TikTok

MAT

QA frameworks

Job description

WPP Media seeks a Director of Paid Social to drive strategic excellence and commercial growth across the agency’s Paid Social discipline. You will lead a 22-person team across onshore/offshore hubs, ensuring campaign activation, platform governance, and ROI-aligned media strategies for clients.

You will manage executive stakeholder relationships, champion channel innovation, and guide resourcing, timesheets, and invoicing with a focus on growth opportunities and strong governance.