Director, Paid Social: Data-Driven Campaign Leader

Publicis Groupe; New York (NY); On-site; USD 121,000 - 194,000; Full time

Job summary

Publicis Groupe’s PrecisionGroup seeks a Director to oversee day-to-day paid social management for a dedicated client. With 7+ years in digital media and strong leadership, you will guide a team, partner with internal and client teams, and shape social strategies across campaigns.

You will design measurement frameworks, optimize performance, and translate platform innovations into scalable programs. This is a senior client-facing role requiring strategic vision and hands-on execution.

Qualifications

• 7+ years of digital media experience with increasing levels of responsibility within an agency or media company.
• 5+ years of team management experience.
• Must have experience working on a gaming account or client.
• 3+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API or self-serve tools.
• Define and lead the strategic application of platform-native automation and AI-driven capabilities.

Responsibilities

• Motivate and manage a paid social media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
• Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

Skills

Digital media experience

Team management

Gaming account experience

Client-facing

Tools

Facebook Ads

Twitter Ads

Job description

Publicis Groupe’s PrecisionGroup seeks a Director to oversee day-to-day paid social management for a dedicated client. With 7+ years in digital media and strong leadership, you will guide a team, partner with internal and client teams, and shape social strategies across campaigns.

You will design measurement frameworks, optimize performance, and translate platform innovations into scalable programs. This is a senior client-facing role requiring strategic vision and hands-on execution.