Senior Paid Media Lead — Demand Gen & Growth

Clients Blackbox, Inc.; Carrollton (TX); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We seek a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and testing.

You will manage end-to-end campaigns, write copy, and guide creative testing to improve funnel results. You will report to the Associate Director of Operations and drive client relationships, retention, and scalable growth.

Qualifications

• 5+ years hands-on paid media experience with Meta platforms.
• Proven ability to lead client strategy conversations and drive results.
• Strong copywriting skills for direct-response ads and video scripts.
• Experience developing testing strategies and funnel improvements.
• Excellent communication, organization, and problem-solving skills.

Responsibilities

• Lead client strategy and relationships with a focus on retention and growth.
• Build, launch, and optimize Meta campaigns for lead gen and appointments.
• Write direct-response ad copy and VSL scripts; test hooks and messaging.
• Set up tracking, pixels, and lead-routing workflows; diagnose issues.
• Monitor performance against cost-per-appointment and other KPIs.

Skills

Paid media management

Meta advertising

Direct-response copywriting

Client communication

Data analysis

Campaign optimization

Testing strategies

Creative direction

AI-assisted copy development

Tools

Calendly

Zapier

Meta Ads Manager

Facebook Pixel

Job description

Clients Blackbox, Inc. is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We seek a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and testing.

You will manage end-to-end campaigns, write copy, and guide creative testing to improve funnel results. You will report to the Associate Director of Operations and drive client relationships, retention, and scalable growth.