Senior Director of Paid Social & Programmatic Strategy

Wpp Group; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision and dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking an Associate Director, Biddable Media to lead cross‑channel paid social and programmatic strategies. You will serve as the senior day‑to‑day client lead, guiding integrated media plans across multiple channels and ensuring operational excellence in planning, activation, and performance.

You will mentor teams, explore AI‑driven optimization and advanced audience strategies, and collaborate with analytics, strategy, and creative units to maximize campaign impact.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ years experience planning/buying across platforms (Meta, X, TikTok, Snapchat, Pinterest, YouTube, DV360, TTD, Amazon).
• Experience with CMS platforms, 3rd Party API technology, Native UIs (Facebook Power Editor).
• Significant client-facing and relationship management experience.
• Prior agency experience; leadership and mentoring abilities.

Responsibilities

• Lead Paid Social and Programmatic strategies aligned with client objectives and data insights.
• Act as primary client contact for all biddable activations and optimization opportunities.
• Drive integrated planning across Paid Social, Programmatic, Video, and other channels.
• Mentor and develop Associate Directors, Managers, and Associates.
• Oversee campaign execution, pacing, budget management, and QA across investments.

Skills

Paid Social strategy

Programmatic strategy

Client leadership

Cross-channel planning

KPIs & measurement

AI-driven optimization

Team mentorship

Budget management

Ad tech partnerships

Education

Bachelor's degree

Tools

CMS platforms

3rd party APIs

Facebook Power Editor

Job description

WPP Media is seeking an Associate Director, Biddable Media to lead cross‑channel paid social and programmatic strategies. You will serve as the senior day‑to‑day client lead, guiding integrated media plans across multiple channels and ensuring operational excellence in planning, activation, and performance.

You will mentor teams, explore AI‑driven optimization and advanced audience strategies, and collaborate with analytics, strategy, and creative units to maximize campaign impact.