Senior Director, Integrated Paid Media & Growth

Method Recruiting, a 3x Inc. 5000 company; United States; On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

PTO & holidays

Complimentary gym membership

Training & merch discounts

Life insurance & EAP

Job summary

Method Recruiting is seeking a Senior Director of Integrated Paid Media to lead planning, execution and optimization of multi-channel paid media campaigns. You will shape strategy, budgets and performance measurement, and manage agency partners to meet acquisition, conversion and retention goals.

The role requires strong leadership, an analytical mindset and collaboration across Marketing, Analytics, Creative and Sales teams to drive growth and lifecycle initiatives.

Qualifications

• 7+ years of experience in integrated paid media, across multiple locations or franchises.
• Advanced knowledge of paid media platforms and measurement tools and applying analytics guidance to optimization.
• Proven leadership and ability to manage high-performing teams.
• Experience in membership-based or wellness-related business is a plus.

Responsibilities

• Lead planning, execution and optimization of integrated paid media campaigns across channels including search, Google, Meta, display, video, affiliate, programmatic, radio, OOH and print.
• Shape paid media strategy, budgets and performance measurement, then drive execution to support acquisition, conversion and retention.
• Develop media briefs and go-to-market plans translating goals into actionable paid media direction with agency partners.
• Manage paid media agency relationships and ensure alignment to goals, brand standards, timelines and KPIs.
• Establish weekly performance reviews, campaign recaps, testing plans, and accountability with partners and internal teams.
• Own day-to-day media performance, pacing, optimization and escalation with agencies and internal teams.
• Drive market-level media execution for new openings, priority regions and key promotional periods.
• Collaborate with Marketing Analytics and Strategy to interpret data and translate insights into recommendations.
• Support test-and-learn initiatives including A/B testing and conversion rate optimization.
• Collaborate with Creative, Campaign Strategy, Lifecycle, Social, MarTech, Analytics, Sales and Web to ensure integrated campaigns.
• Stay current with paid media trends and platform updates to stay ahead of the curve.

Skills

Integrated paid media

Leadership

Analytics

Team management

Campaign optimization

Tools

Google Ads

Meta Ads

Google Analytics

Tableau

DOMO

Job description

Method Recruiting is seeking a Senior Director of Integrated Paid Media to lead planning, execution and optimization of multi-channel paid media campaigns. You will shape strategy, budgets and performance measurement, and manage agency partners to meet acquisition, conversion and retention goals.

The role requires strong leadership, an analytical mindset and collaboration across Marketing, Analytics, Creative and Sales teams to drive growth and lifecycle initiatives.