Senior Paid Media Strategy Lead

Insight Global (United States); Atlanta (GA); On-site; USD 120,000 - 130,000; Full time

Job summary

Insight Global seeks a Senior Media Manager to lead the strategy, planning, execution and optimization of integrated paid media programs for clients. This role is highly client-facing, translating business objectives into media strategies and presenting to senior stakeholders.

You will own media strategy and performance across a portfolio of clients and collaborate with executives to drive measurable results.

Qualifications

• Leads development of integrated media strategies aligned to client objectives and KPIs.
• Develops cross-channel media plans across paid search, paid social, Performance Max, display/programmatic, video and emerging channels.
• Creates annual, quarterly and campaign-level media plans and forecasts.
• Acts as primary media SME and trusted advisor for assigned clients.
• Presents strategy, performance, insights and recommendations in client meetings.
• Translates data into clear business implications for marketing stakeholders and executives.

Responsibilities

• Develop integrated media strategies aligned to client objectives and KPIs.
• Create cross-channel media plans across multiple paid channels.
• Forecast annual, quarterly, and campaign-level media plans.
• Serve as media SME and advisor for client relationships.
• Lead client meetings with strategy, performance, insights, and recommendations.
• Translate complex data into actionable business implications for stakeholders.
• Identify opportunities and changes in performance early to preempt client concerns.
• Oversee media activation, optimization and QA across platforms.
• Manage budgets, pacing and forecasts; reallocate investment as needed.
• Collaborate with analytics on attribution, tracking and measurement quality.
• Prepare recurring client performance reports.
• Suggest AI-driven opportunities to improve efficiency and results.

Skills

Media strategy

Cross-channel planning

Client-facing

Presentation to executives

Data interpretation

AI and automation in media

Budget management

Team mentoring

Tools

Google Ads

Google Tag Manager

Looker Studio

Salesforce

HubSpot

Marketo

Job description

Insight Global seeks a Senior Media Manager to lead the strategy, planning, execution and optimization of integrated paid media programs for clients. This role is highly client-facing, translating business objectives into media strategies and presenting to senior stakeholders.

You will own media strategy and performance across a portfolio of clients and collaborate with executives to drive measurable results.