Director, Paid Social: Strategy & Team Lead

Wpp Group; California; Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

WPP Media seeks a Director of Paid Social to oversee day-to-day paid social operations, offering strategic direction within the digital group and guiding staff careers. You will manage an account, coordinate teams, and deliver innovative social plans aligned with client objectives.

Ideal candidates bring 7+ years in paid social with strong leadership, client-facing skills, and agency experience, plus a degree in a relevant field.

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising or equivalent experience.
• 7+ years experience planning/buying across platforms (Facebook, Instagram, Twitter, Pinterest, TikTok).
• Experience with CMS platforms and API tech.
• Significant client-facing and relationship management experience.

Responsibilities

• Formulate Paid Social strategy aligned with client objectives and marketing plans.
• Lead and mentor Associates/Managers, setting strategic direction.
• Coordinate cross-discipline efforts and media partner integration.
• Provide regional support and communicate opportunities/risks to senior management.
• Maintain a coach-like leadership style and develop junior staff.

Skills

Paid Social strategy

Team leadership

Relationship mgmt

Cross-channel planning

CMS platforms

API integration

Education

Bachelor’s Degree

Tools

Facebook Power Editor

3rd Party APIs

Job description

WPP Media seeks a Director of Paid Social to oversee day-to-day paid social operations, offering strategic direction within the digital group and guiding staff careers. You will manage an account, coordinate teams, and deliver innovative social plans aligned with client objectives.

Ideal candidates bring 7+ years in paid social with strong leadership, client-facing skills, and agency experience, plus a degree in a relevant field.