Senior Director, Digital Product: Membership & Retention

CVS Health; Mississippi; Hybrid; USD 144,000 - 288,000; Full time

Job summary

CVS Health is seeking a Lead Director, Digital Product – Membership, Engagement & Retention. You will drive product strategy, technical architecture, and software delivery for the Membership, Engagement and Retention domain, reporting to the Executive Director.

You will lead a cross-functional team including SDEs, data engineers, Salesforce Analysts, and Epic Analysts to build scalable retention, attribution, and value-based programs, collaborating with business leaders across MM, PEEP, PRM, and

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10–15+ years of progressive healthcare tech leadership experience.
• Proven track record delivering complex, high-reliability software.

Responsibilities

• Domain product & engineering leadership across Membership, Engagement & Retention.
• Oversee retention portfolios, attribution engines, and engagement programs.
• Lead software releases, data pipelines, and system integrations (Salesforce, Epic).
• Translate executive mandates into technical specs, backlogs, and roadmaps.
• Drive KPI frameworks and outcomes to reduce patient churn and improve retention.

Skills

Healthcare leadership

Product management

Agile delivery

Cross-functional leadership

Data engineering

Education

Bachelor’s degree

Graduate degree preferred

Tools

Salesforce

Epic EHR

Data pipelines

APIs

Job description

CVS Health is seeking a Lead Director, Digital Product – Membership, Engagement & Retention. You will drive product strategy, technical architecture, and software delivery for the Membership, Engagement and Retention domain, reporting to the Executive Director.

You will lead a cross-functional team including SDEs, data engineers, Salesforce Analysts, and Epic Analysts to build scalable retention, attribution, and value-based programs, collaborating with business leaders across MM, PEEP, PRM, and