Head of Digital Product: Membership, Engagement & Retention

CVS Health; Ohio; Hybrid; USD 144,000 - 288,000; Full time

Job summary

CVS Health is seeking a Lead Director of Digital Product for Membership, Engagement & Retention to shape product strategy and technology architecture across cross-functional teams. The role blends executive partnership with hands-on delivery to enhance patient retention, attribution, and value-based programs.

You will oversee a diverse engineering and analytics team, drive agile releases, and ensure reliable data flows between Salesforce, Epic EHR, and internal platforms to improve patient

Qualifications

• 10-15+ years of progressive leadership in healthcare software product management or health-tech.
• Experience leading cross-functional engineering teams including SDEs, Data Engineers, SF Developers.
• Strong knowledge of CRM (Salesforce) and Epic EHR integrations; data-driven decision making.

Responsibilities

• Lead domain engineering and product strategy for Membership, Engagement & Retention.
• Oversee software releases, data pipelines, and platform integrations with Salesforce/CRM and Epic EHR.
• Drive agile delivery, roadmap planning, and KPI-driven product health metrics.

Skills

Leadership

Healthcare software

Product management

Agile delivery

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree

Graduate degree preferred

Tools

Salesforce

Epic EHR

Data pipelines

Job description

CVS Health is seeking a Lead Director of Digital Product for Membership, Engagement & Retention to shape product strategy and technology architecture across cross-functional teams. The role blends executive partnership with hands-on delivery to enhance patient retention, attribution, and value-based programs.

You will oversee a diverse engineering and analytics team, drive agile releases, and ensure reliable data flows between Salesforce, Epic EHR, and internal platforms to improve patient