Head of Digital Product: Membership & Retention

CVS Health; Maryland; Hybrid; USD 144,000 - 288,000; Full time

Job summary

CVS Health is seeking a Lead Director- Digital Product for Membership, Engagement & Retention. You will guide domain product strategy, architecture, and delivery across key retention programs.

You will manage a cross-functional team including SDEs, data engineers, Salesforce analysts, and Epic specialists to drive patient engagement and reduce churn. This is a remote, nationwide role with strong leadership expectations.

Qualifications

• Education: Bachelor's degree required; graduate degree and/or clinical background preferred.
• Experience: 10–15+ years of progressive leadership in healthcare ops or health-tech product mgmt.
• Track record partnering with primary care networks, retail clinics or value-based care orgs to improve growth/engagement.

Responsibilities

• Lead domain product and engineering for Membership, Engagement & Retention across programs.
• Oversee software releases, data pipelines, and integrations (Salesforce, Epic, analytics platforms).
• Drive agile delivery, KPI discipline, and cross-functional collaboration with execs and engineering teams.

Skills

Healthcare leadership

Digital product management

CRM platforms

Cross-functional leadership

Education

Bachelor's degree

Tools

Salesforce/CRM

Epic EHR

Job description

CVS Health is seeking a Lead Director- Digital Product for Membership, Engagement & Retention. You will guide domain product strategy, architecture, and delivery across key retention programs.

You will manage a cross-functional team including SDEs, data engineers, Salesforce analysts, and Epic specialists to drive patient engagement and reduce churn. This is a remote, nationwide role with strong leadership expectations.