Head of Digital Product: Membership, Engagement & Retention

CVS Health; Arizona; Hybrid; USD 144,000 - 288,000; Full time

Job summary

CVS Health is seeking a Lead Director of Digital Product for Membership, Engagement & Retention. You will guide product strategy, architecture, and delivery across a cross-functional team to enhance patient retention and engagement within CVS Healthcare Delivery.

You will partner with senior leaders and engineers to translate business mandates into technical roadmaps, ensure data integrity, and drive high-impact retention initiatives across the organization.

Qualifications

• 10-15+ years of progressive leadership experience spanning healthcare operations and health-tech product management.
• Experience partnering with primary care delivery networks, retail clinics, or value-based care programs.

Responsibilities

• Owns domain product strategy and engineering across Membership, Engagement & Retention.
• Oversees software releases, data pipelines, and system integrations (Salesforce, Epic EHR).
• Drives agile delivery, roadmaps, and KPI frameworks to reduce patient churn and improve retention.

Skills

Leadership

Healthcare software

Executive collaboration

Product strategy

Education

Bachelor's degree

Graduate degree preferred

Tools

Salesforce

Epic EHR

Job description

CVS Health is seeking a Lead Director of Digital Product for Membership, Engagement & Retention. You will guide product strategy, architecture, and delivery across a cross-functional team to enhance patient retention and engagement within CVS Healthcare Delivery.

You will partner with senior leaders and engineers to translate business mandates into technical roadmaps, ensure data integrity, and drive high-impact retention initiatives across the organization.