Senior Director, Data & Analytics Strategy

Adelphi Group; United States; On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom Media in the United States seeks a Senior Director of Business Analytics to lead client-focused analytics initiatives and drive measurable business outcomes. You will guide audience segmentation, measurement planning, and strategic data storytelling for major brands.

Through leadership of a growing analytics team, you will mentor staff, stay ahead of industry trends, and collaborate with planning and investment to optimize budgets and plans.

Qualifications

• Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: articulate, engaging and straightforward—translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail-oriented, prioritizing work, business writing & presenting, analysis and project management.

Responsibilities

• External facing responsibilities: Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Skills

Marketing analytics

Integrated marketing

Audience marketing

Analytics problem solving

Leadership

Communication

Coaching / Training

Education

University degree

Job description

Omnicom Media in the United States seeks a Senior Director of Business Analytics to lead client-focused analytics initiatives and drive measurable business outcomes. You will guide audience segmentation, measurement planning, and strategic data storytelling for major brands.

Through leadership of a growing analytics team, you will mentor staff, stay ahead of industry trends, and collaborate with planning and investment to optimize budgets and plans.