Senior Director, Biddable Media Activation

Wpp Group; Chesterbrook (PA); In loco; USD 90.000 - 180.000; Tempo pieno

Descrizione del lavoro

CMI Media Group is seeking a Director, Digital Activation to lead our biddable media offerings across SEM, Paid Social, Programmatic, and Digital Video. You will shape strategic plans, drive implementation, and oversee performance analyses for assigned client portfolios.

You will partner with the VP Digital Activation and cross-functional teams to set goals, optimize campaigns with SA360, Sprinklr, and The Trade Desk, and cultivate strong client and vendor relationships.

Competenze

• Experience managing biddable media campaigns on SA360, Sprinklr, The Trade Desk, or similar platforms.
• Strong background in SEM, Paid Social, Programmatic, and Digital Video.
• Proven leadership in building processes, partnerships, and tools.

Mansioni

• Lead strategy and delivery of biddable capabilities for assigned clients.
• Set goals and KPIs with Business Insights for campaigns across channels.
• Develop SOPs, innovate staffing to streamline workflows, and drive adoption of proprietary tools.
• Represent the organization in public forums and contribute to industry recognition.
• Cultivate strong partnerships with key platform partners (Google, Microsoft, TikTok, The Trade Desk, Meta, etc.).
• Mentor and develop team leads, ensuring operational excellence.

Conoscenze

Biddable media management

Team leadership

Analytical thinking

Communication skills

Strategic partnerships

Client relationship management

Project management

Formazione

Bachelor's degree or equivalent

Strumenti

SA360

Sprinklr

The Trade Desk (TTD)

Descrizione del lavoro

CMI Media Group is seeking a Director, Digital Activation to lead our biddable media offerings across SEM, Paid Social, Programmatic, and Digital Video. You will shape strategic plans, drive implementation, and oversee performance analyses for assigned client portfolios.

You will partner with the VP Digital Activation and cross-functional teams to set goals, optimize campaigns with SA360, Sprinklr, and The Trade Desk, and cultivate strong client and vendor relationships.