Director, Digital Activation

Wpp Group; Chesterbrook (PA); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group is seeking a Director, Digital Activation to lead our biddable media offerings across SEM, Paid Social, Programmatic, and Digital Video. You will shape strategic plans, drive implementation, and oversee performance analyses for assigned client portfolios.

You will partner with the VP Digital Activation and cross-functional teams to set goals, optimize campaigns with SA360, Sprinklr, and The Trade Desk, and cultivate strong client and vendor relationships.

Qualifications

• Experience managing biddable media campaigns on SA360, Sprinklr, The Trade Desk, or similar platforms.
• Strong background in SEM, Paid Social, Programmatic, and Digital Video.
• Proven leadership in building processes, partnerships, and tools.

Responsibilities

• Lead strategy and delivery of biddable capabilities for assigned clients.
• Set goals and KPIs with Business Insights for campaigns across channels.
• Develop SOPs, innovate staffing to streamline workflows, and drive adoption of proprietary tools.
• Represent the organization in public forums and contribute to industry recognition.
• Cultivate strong partnerships with key platform partners (Google, Microsoft, TikTok, The Trade Desk, Meta, etc.).
• Mentor and develop team leads, ensuring operational excellence.

Skills

Biddable media management

Team leadership

Analytical thinking

Communication skills

Strategic partnerships

Client relationship management

Project management

Education

Bachelor's degree or equivalent

Tools

SA360

Sprinklr

The Trade Desk (TTD)

Job description

Description

Position at CMI Media Group

As a key leader within our agency, the Director, Digital Activation will be instrumental in overseeing CMI Media Group's biddable offerings on assigned accounts. This includes, but is not limited to, SEM, Paid Social, Programmatic, Digital Video, and more. You will provide critical thought leadership both internally and externally, leading the development of strategic plans designed to meet clients' brand and marketing objectives, from implementation through performance analysis.

This role is part of a core leadership team, responsible for building and maintaining strong external relationships with clients, vendors, suppliers, and agency partners, in collaboration with client team leads. Internally, you will establish key relationships across Engagement Strategy, Client Finance, Supplier Partner Team, Customer Development Team, Ad Ops, Media Investment, Insights/Analytics, and other digital channels. You are deeply versed in the buying, execution, and evaluation of all biddable strategies, including interaction with leading tools and platforms.

What You'll Do:

• Strategic Leadership: Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients.
• Performance & Optimization: Establish goals and KPIs in partnership with the Business Insights team for campaigns across all biddable channels.
• Best Practices & Innovation: Collaborate with Digital Activation leadership to ensure best practices and SOPs are created, implemented, updated, and executed. Identify opportunities for alternative staffing arrangements to streamline work processes.
• Thought Leadership: Play a significant role in thought leadership across both endemic and non-endemic opportunities, representing the organization in public forums and contributing to industry recognition.
• Partnership & Collaboration: Establish strong, strategic relationships with key partners in the biddable media space (Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.). Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies across teams.
• Client Success: Partner with Digital Activation leadership, internal stakeholders, and client leadership to ensure client satisfaction in all biddable media areas, establishing relationships with senior members at assigned clients.
• Advocacy & Adoption: Advocate for proprietary tools and data, increasing adoption amongst teams. Introduce additional CMI Media Group and WPP solutions to clients as needed.
• Team Development: Mentor assigned biddable channel leads, developing their strategic and business skills. Provide leadership and hold teams accountable for executional excellence.
• Continuous Learning: Continuously educate yourself on new technology, data sources, partners, and innovations, advocating for their use and adoption within the agency.

What You'll Bring:

• 8+ years of experience managing biddable media campaigns in management platforms like SA360, Sprinklr, TTD, or other inventory and optimization platforms.
• Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM, and more.
• Excellent digital media background and project management skills.
• Outstanding analytical and problem-solving abilities.
• Excellent written, verbal, and presentation skills.
• Proven experience leading and building departmental processes, partnerships, and tools.
• 5+ years of team management experience.
• 5+ years of managing partner relationships.
• Strong quantitative analysis skills.
• Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
• Demonstrable passion for learning new technologies.
• Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns.
• A passion for working in a fast-growing healthcare media agency.
• Expert in Digital Media best practices, strategy, and execution.
• Healthcare/Pharmaceutical background is a significant plus.
• Bachelor's degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields preferred.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.