Senior Director, B2B Paid Social & Demand Gen - Remote

Lever, Inc.; Oregon; Remote; USD 142,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Work from anywhere

Job summary

Wpromote is seeking an experienced B2B Paid Social leader to oversee an enterprise client engagement, driving demand, acceleration of pipeline, and measurable business growth across LinkedIn, Meta, Reddit and emerging platforms.

Reporting into the SVP B2B, you will guide strategy, activation, and team development while shaping the agency’s B2B social practice and delivering campaigns that matter to business outcomes.

Qualifications

• 8+ years in paid social, especially B2B/lead gen.
• 2+ years in leadership roles.
• Experience with LinkedIn Ads, Meta, and other B22B platforms.
• Experience with GA, Salesforce, HubSpot, Demandbase/6sense.
• Strong creative strategy and testing.
• Knowledge of Smartly and Google Ads Manager.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing/Business/Analytics (MBA a plus)

Responsibilities

• Serve as a senior strategic partner and embedded extension of the client’s marketing org.
• Lead and develop the paid social activation and account management team.
• Guide multi-stage funnel strategies and ABM campaigns.
• Partner with analytics, paid search, and programmatic leads to deliver demand programs.
• Drive platform innovation across LinkedIn, Meta, Reddit, X and B2B environments.
• Elevate measurement with pipeline/revenue linkage via CRM integrations.
• Mentor the team on audience strategy, creative testing, and performance analysis.
• Refine onboarding/training for new hires to ensure quality.
• Collaborate on B2B pitch strategy and competitive analysis.
• Report on retention, growth, and cross-sell opportunities to leadership.
• Represent the agency in webinars and industry events.

Skills

Paid social

Leadership

B2B/Enterprise

Analytics

Creative strategy

Automation tools

Communication

Education

Bachelor’s degree (Marketing/Business/Analytics)

Tools

Smartly

Google Ads Manager

Salesforce

HubSpot

Demandbase/6sense

Job description

Wpromote is seeking an experienced B2B Paid Social leader to oversee an enterprise client engagement, driving demand, acceleration of pipeline, and measurable business growth across LinkedIn, Meta, Reddit and emerging platforms.

Reporting into the SVP B2B, you will guide strategy, activation, and team development while shaping the agency’s B2B social practice and delivering campaigns that matter to business outcomes.