B2B Media Strategy Director — Revenue Impact

Wpromote; United States; On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Remote‑first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet}

Job summary

Wpromote is seeking a Senior Director of B2B Media Strategy to lead enterprise and growth-stage clients, translating complex business goals into measurable marketing outcomes and shaping integrated go-to-market strategies across media, operations, and revenue alignment.

You will collaborate with channel specialists, client services, and analytics teams, bridging strategic vision with hands-on execution in fast-moving markets.

Qualifications

• 6–8 years hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI
• Hands-on knowledge of analytics tools and tagging/measurement practices (GA4, GTM) and major ad platforms

Responsibilities

• Design integrated B2B go-to-market media strategies across paid, owned, and earned channels
• Lead cross-channel media efforts across Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR
• Optimize media mix, budget allocation, audience segmentation, creative alignment, and measurement plans
• Develop advanced audience strategies using ABM platforms and CRM/MAP data
• Mentor team members and collaborate with creative, client services, and analytics teams

Skills

B2B media strategy

Cross-functional leadership

Analytics

Audience segmentation

ABM platforms

CRM/MAP integration

Tools

GA4/Adobe Analytics

Google Tag Manager

The Trade Desk

DV360

LinkedIn Ads

Google Ads

SEMrush

Ahrefs

Job description

Wpromote is seeking a Senior Director of B2B Media Strategy to lead enterprise and growth-stage clients, translating complex business goals into measurable marketing outcomes and shaping integrated go-to-market strategies across media, operations, and revenue alignment.

You will collaborate with channel specialists, client services, and analytics teams, bridging strategic vision with hands-on execution in fast-moving markets.