Senior Digital & Web Marketing Lead — Remote + Equity

Guild; Elm (PA); A distancia; USD 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k

Vacation policy

Disability insurance

Life insurance

Fertility benefits

Caregiving benefits

Wellness benefits

Tuition assistance

Descripción de la vacante

Guild is seeking a Digital and Web Marketing Manager to lead the corporate website, paid media programs, and related optimization efforts. You will own Guild.com, manage campaigns across LinkedIn, Google, and Bing, and collaborate with internal teams and an external agency to maximize ROI.

The role requires 3–5+ years in digital marketing, experience with CMS platforms, and strong analytics to inform strategy and reporting. A B2B SaaS/HR tech background is a plus. Remote-friendly, US-based role.

Formación

• 3–5+ years of digital marketing experience with hands-on web management and paid media
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads
• Comfortable front-end edits in HTML/CSS and implementing pixels via tag manager
• Experience with headless CMS and web content management workflows
• Solid analytical skills to build reports and drive optimization decisions
• Experience with Salesforce, HubSpot, and marketing attribution tools
• Experience in B2B SaaS, HR tech, or Learning & Development is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field

Responsabilidades

• Own corporate website management and prioritize web builds across units
• Publish content, build landing pages, and perform front-end edits in Storyblok
• Deploy new web tools to improve site conversions and on-site personalization
• Define and execute SEO and content optimization strategies
• Manage vendor relationships for web development and QA
• Oversee paid campaigns across LinkedIn, Google, and Bing with external agency
• Set up campaigns, track budgets, and optimize to drive pipeline
• Scale Guild’s ABM program with a media agency and personalized ads

Conocimientos

Digital marketing

Paid media optimization

A/B testing

Data-driven optimization

Cross-functional collaboration

Project management

First‑party data targeting

Analytics & reporting

Educación

Bachelor's degree in Marketing, Business, Communications, or related field

Herramientas

Storyblok CMS

Salesforce

HubSpot

Google Ads

LinkedIn Ads

Descripción del empleo

Guild is seeking a Digital and Web Marketing Manager to lead the corporate website, paid media programs, and related optimization efforts. You will own Guild.com, manage campaigns across LinkedIn, Google, and Bing, and collaborate with internal teams and an external agency to maximize ROI.

The role requires 3–5+ years in digital marketing, experience with CMS platforms, and strong analytics to inform strategy and reporting. A B2B SaaS/HR tech background is a plus. Remote-friendly, US-based role.