Remote Senior Digital & Web Growth Manager

Guild; Lansing (MI); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health options

401k program

Generous vacation

Sick leave

Parental leave

Disability & life insurance

Tuition assistance

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead the corporate website and paid media programs. You will own Guild.com and run campaigns across LinkedIn, Google, and other channels, translating data into actionable optimization.

You'll partner with product, design, and sales to drive conversions, ABM, and pipeline while managing vendors, tools, and analytics dashboards.

Qualifications

• 3-5+ years of digital marketing with web management and paid media.
• Experience managing LinkedIn/Google Ads campaigns directly or via agency.
• Front-end edits in HTML/CSS and pixels/scripts implementation.
• Experience with headless CMS and CMS workflows.
• Strong analytical skills and data-driven decision making.
• Excellent PM with attention to detail and multitasking ability.

Responsibilities

• Own Guild.com's web management and project prioritization across units.
• Publish content, build landing pages, and edit front-end in Storyblok.
• Evaluate and deploy new web tools to improve conversion (chatbots, bookers, personalization).
• Define and drive SEO and AEO strategies across traditional and AI-powered search.
• Oversee vendor/agency work for web development and QA.
• Lead paid campaigns across LinkedIn, Google, and Bing; optimize for ROI.
• Build and scale ABM program with agency for top accounts.
• Collaborate on ad copy and visuals with creative teams.
• Run conversion tests in VWO, analyze heatmaps, and implement improvements.
• Partner with UX to improve site experiences and ensure a cohesive design.
• Report KPIs via Salesforce/analytics and align attribution across buyer journey.

Skills

Digital marketing

Web management

Paid media

LinkedIn Ads

Google Ads

HTML/CSS

Storyblok CMS

SEO

ABM

Analytics

Education

Bachelor's degree in Marketing or related

Tools

Storyblok CMS

Tag Manager

Salesforce

HubSpot

VWO

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to lead the corporate website and paid media programs. You will own Guild.com and run campaigns across LinkedIn, Google, and other channels, translating data into actionable optimization.

You'll partner with product, design, and sales to drive conversions, ABM, and pipeline while managing vendors, tools, and analytics dashboards.