Senior Digital & Web Marketing Lead (Remote)

Guild; Maine; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k plan

Vacation policy

Disability insurance

Life insurance

Fertility benefits

Wellness benefits

Tuition assistance

Job summary

Guild is seeking a Digital and Web Marketing Manager to own Guild.com, manage paid media across major channels, and optimize site performance. You’ll work across CMS systems, ad platforms, and analytics dashboards to drive conversion and revenue.

You’ll collaborate with UX, creative, and content teams, running experiments, refining SEO, and scaling ABM initiatives for key accounts. Roles support remote work in the US with a Denver HQ, and include strong benefits.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — either directly in-platform or through agency oversight.
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Solid analytical skills: able to build reports, interpret data, and make optimization decisions independently.
• Strong project management skills and high attention to detail; Experience evaluating and deploying web conversion tools (e.g., ABM platforms and first‑party data targeting strategies).
• Experience with Salesforce, HubSpot, and marketing attribution tools.
• Experience in B2B SaaS, HR tech, or Learning & Development is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.

Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units and stakeholders.
• Execute day-to-day website operations: publishing new content, building landing pages, and making front-end edits in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion, including chatbots, meeting bookers, and on-site personalization platforms.
• Define and execute Guild's SEO and AEO strategy, from technical site health to content optimization that positions Guild as a leader in traditional and AI-powered search.
• Manage vendor and agency relationships for web development, coordinating scoping, QA, and deployment of backend and infrastructure work.
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing – executing directly in-platform and in close partnership with an external agency.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and maximize ROI.
• Build and scale Guild’s digital ABM program in partnership with our media agency, deploying personalized ads and on-site experiences for top priority accounts.
• Partner with creative and content teams to brief, test, and iterate on ad copy and visuals to meet performance goals.

Skills

Digital marketing

Paid media management

Front-end edits

CMS knowledge

Analytics & reporting

SEO basics

B2B SaaS familiarity

Project management

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Ads

LinkedIn Ads

Salesforce

HubSpot

Tag Manager

Storyblok CMS

Job description

Guild is seeking a Digital and Web Marketing Manager to own Guild.com, manage paid media across major channels, and optimize site performance. You’ll work across CMS systems, ad platforms, and analytics dashboards to drive conversion and revenue.

You’ll collaborate with UX, creative, and content teams, running experiments, refining SEO, and scaling ABM initiatives for key accounts. Roles support remote work in the US with a Denver HQ, and include strong benefits.