Senior Digital Marketing & Web Strategy Lead

Guild; Arkansas City (KS); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401k plan

Paid time off

Parental leave

Job summary

Guild seeks a Sr. Digital and Web Marketing Manager to lead Guild.com and manage paid media across major channels. You will own web strategy, CMS edits in Storyblok, and optimization via analytics dashboards.

You’ll build and scale ABM programs, collaborate with creative and content teams, and drive conversions through data-driven testing and improvements. Hybrid/remote roles across the US are available.

Qualifications

• 3–5+ years of digital marketing with web management and paid media.
• Experience managing paid campaigns in LinkedIn Ads/Google Ads.
• Comfort with front-end edits and implementing pixels via tag manager.
• Experience with headless CMS and CMS workflows.
• Strong analytical skills to build reports and optimize.

Responsibilities

• Own Guild.com web strategy and execution across business units.
• Lead paid campaigns across LinkedIn, Google, and Bing; optimize for ROI.
• Build Guild’s ABM program with partner agency and personalized ads.
• Collaborate with design to test and refine ad copy and visuals.
• Drive conversion and pipeline through site and campaign optimization.

Skills

Web management

Paid media

HTML/CSS

CMS familiarity

Analytics/reporting

Education

Bachelor’s degree in Marketing or related field

Tools

Storyblok CMS

HTML/CSS

Tag Manager

Salesforce

HubSpot

Job description

Guild seeks a Sr. Digital and Web Marketing Manager to lead Guild.com and manage paid media across major channels. You will own web strategy, CMS edits in Storyblok, and optimization via analytics dashboards.

You’ll build and scale ABM programs, collaborate with creative and content teams, and drive conversions through data-driven testing and improvements. Hybrid/remote roles across the US are available.