Senior Digital & Web Marketing Lead - B2B SaaS

Guild; Indianapolis (IN); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k)

Vacation policy

Sick leave

Parental leave

Disability insurance

Life insurance

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead its corporate online presence and paid media programs. You will own Guild.com, run campaigns across LinkedIn, Google, and Bing, and work with cross-functional teams to optimize content, UX, and conversions.

The role emphasizes hands-on web management, CMS work, and data-driven optimization to improve demo requests and pipeline generation. A strong track record in B2B SaaS marketing is a plus.

Qualifications

• 3-5+ years of digital marketing with hands-on web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS, implementing scripts and pixels via tag manager.
• Experience with CMS platforms, ideally headless CMS, and CMS workflows.
• Strong analytical skills: build reports, interpret data, and optimize.
• Solid project management and attention to detail; manage multiple workstreams.

Responsibilities

• Own Guild.com's web management and prioritize builds across units and stakeholders.
• Publish content, build landing pages, and perform front-end edits in Storyblok CMS.
• Research and deploy new web tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute SEO and AEO strategy, covering technical health and content optimization.
• Manage vendor relationships for web development, QA, and deployment.

Skills

Digital marketing

Paid media management

HTML/CSS front-end edits

Headless CMS

Analytics & reporting

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Storyblok CMS

Tag Manager

Salesforce

HubSpot

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to lead its corporate online presence and paid media programs. You will own Guild.com, run campaigns across LinkedIn, Google, and Bing, and work with cross-functional teams to optimize content, UX, and conversions.

The role emphasizes hands-on web management, CMS work, and data-driven optimization to improve demo requests and pipeline generation. A strong track record in B2B SaaS marketing is a plus.