Senior Digital & Web Marketing Lead — ABM & Paid Media

Guild

Missouri

Hybrid

USD 120,000 - 150,000

Full time

7 days ago

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Benefits offered by this job

401(k) matching

Health care options

Vacation policy

Paid sick leave

Parental leave

Education benefits

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and run paid media programs across LinkedIn, Google, and other channels. The role emphasizes high execution, testing, and optimization in a CMS, ad platforms, and analytics dashboards.

You will lead website strategy, manage paid campaigns, and drive conversion as part of a data-driven marketing team within the US-based organization.

Qualifications

3–5+ years of digital marketing with hands-on web management and paid media
Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads
Comfortable front-end edits in HTML/CSS and implementing scripts/pixels via tag manager
Experience with CMS platforms (ideally headless CMS) and web content workflows
Strong analytical skills to build reports, interpret data, and optimize
Solid project management and stakeholder coordination skills

Responsibilities

Own corporate website management and prioritize builds across units
Publish content, build landing pages, and front-end edits in Storyblok
Research and deploy tools to improve site conversion (chatbots, bookers, personalization)
Define and execute SEO and AEO strategy across technical health and content
Manage vendor/agency relationships for web development and QA