Senior Digital & Web Growth Manager

Guild; Yuma (AZ); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Access to 401k

Vacation policy

Disability coverage

Employer-sponsored life insurance

Fertility and caregiving benefits

Wellness benefits

Tuition assistance

Job summary

Guild is seeking a Digital and Web Marketing Manager to lead the corporate web presence and paid media programs across LinkedIn, Google, and other channels. You will own Guild.com, run in-platform campaigns, and optimize for conversions and pipeline generation.

The role requires 3–5+ years in digital marketing, CMS proficiency, and strong analytics. A hybrid/remote setup is available for US-based applicants, with headquarters in Denver.

Qualifications

• 3–5+ years of digital marketing with hands-on web management and paid media.
• Experience managing paid campaigns on LinkedIn Ads and Google Ads.
• Comfortable with HTML/CSS front-end edits and deploying scripts/pixels.
• Experience with CMS platforms and web content workflows.
• Strong analytical skills to build reports and optimize performance.
• Excellent project management and high attention to detail.
• Experience with Salesforce, HubSpot, and marketing attribution tools.
• B2B SaaS, HR tech, or Learning & Development experience is a plus.
• Bachelor's degree in Marketing, Business, or Communications.

Responsibilities

• Own Guild's website management and prioritize builds across units and stakeholders.
• Publish content, build landing pages, and perform front-end edits in Storyblok CMS.
• Evaluate new web tools to improve site conversion and personalization.
• Define SEO and AEO strategy to position Guild in traditional and AI-powered search.
• Manage vendor relationships for web development, QA, and deployment.
• Oversee paid campaigns across LinkedIn, Google, and Bing and manage agency work.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization.
• Build Guild's ABM program with a media agency for personalized ads.
• Collaborate with creative to test ad copy and visuals to meet goals.
• Drive conversion tests with VWO and analyze heatmaps to increase demo requests.
• Partner with UX to translate goals into site enhancements and cohesive UX.
• Report KPIs via Salesforce and analytics tools and translate insights into strategy.
• Ensure attribution consistency across the buyer journey with Marketing Ops.

Skills

Digital marketing

Paid media

HTML/CSS edits

CMS platforms

Analytics & reporting

Project management

Salesforce & HubSpot

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Storyblok CMS

VWO

Tag Manager

Google Ads

LinkedIn Ads

Job description

Guild is seeking a Digital and Web Marketing Manager to lead the corporate web presence and paid media programs across LinkedIn, Google, and other channels. You will own Guild.com, run in-platform campaigns, and optimize for conversions and pipeline generation.

The role requires 3–5+ years in digital marketing, CMS proficiency, and strong analytics. A hybrid/remote setup is available for US-based applicants, with headquarters in Denver.