Senior Digital & Web Marketing Lead

Guild; Portland (ME); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k matching

Vacation policy

Disability insurance

Life insurance

Fertility benefits

Wellness resources

Tuition assistance

Job summary

Guild is hiring a Digital and Web Marketing Manager to lead Guild.com and paid media across major channels. The role blends CMS work, ad platforms, and analytics to optimize conversions and pipeline.

You will collaborate with design, content, and external agencies to run high-impact campaigns. Ideal candidates have 3–5+ years in digital marketing, fluency in HTML/CSS, experience with Storyblok or headless CMS, and familiarity with Salesforce and HubSpot attribution tools.

Qualifications

• 3–5+ years of digital marketing experience with hands-on web management and paid media
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads
• Frontend edits in HTML/CSS and deploying pixels via tag manager with a dev agency
• Experience with CMS platforms (ideally headless CMS) and web content workflows
• Strong analytics skills: build reports, interpret data, and drive optimization
• Solid project management and attention to detail; familiarity with ABM tools and first‑party data targeting
• Experience with Salesforce, HubSpot, and marketing attribution tools
• Experience in B2B SaaS, HR tech, or Learning & Development is a plus
• Bachelor's degree in Marketing, Business, Communications, or related field
• Stock options (compensation based on experience)

Responsibilities

• Own Guild's corporate website management and prioritize web builds across units
• Execute day-to-day website operations: publish content, build landing pages, front-end edits in Storyblok
• Research and deploy web tools to improve site conversion (chatbots, meeting bookers, personalization)
• Define and execute Guild's SEO and AI-powered search strategy
• Manage vendor and agency relationships for web development and QA
• Manage paid digital campaigns across LinkedIn, Google, Bing; work with external agency
• Own campaign setup, trafficking, budget pacing, and optimization
• Build and scale Guild’s digital ABM program with our media agency
• Partner with creative and content teams to test ad copy and visuals
• Drive conversion optimization through A/B tests, heatmaps, and UX collaboration
• Report on website and campaign performance using Salesforce/analytics tools
• Connect web and paid performance to pipeline outcomes with Marketing Ops

Skills

Digital marketing

Paid media

HTML/CSS

CMS

Analytics

Project management

ABM platforms

Salesforce

HubSpot

B2B SaaS

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Storyblok CMS

Google Ads

LinkedIn Ads

Salesforce

HubSpot

Job description

Guild is hiring a Digital and Web Marketing Manager to lead Guild.com and paid media across major channels. The role blends CMS work, ad platforms, and analytics to optimize conversions and pipeline.

You will collaborate with design, content, and external agencies to run high-impact campaigns. Ideal candidates have 3–5+ years in digital marketing, fluency in HTML/CSS, experience with Storyblok or headless CMS, and familiarity with Salesforce and HubSpot attribution tools.