Senior Digital Shelf Strategy Leader

Wunderman Thompson; Oklahoma; Vor Ort; USD 75.000 - 180.000; Vollzeit

Zusammenfassung

VML in the United States seeks a Director, Digital Shelf Strategy & Content to lead digital shelf and content optimization for major retailer ecosystems. You will translate shopper insights, retailer requirements, and competitive intelligence into scalable content strategies and actionable briefs for Content, Copy, Design, and Production teams.

The role requires deep PXM knowledge, strong client-facing communication, and the ability to drive measurable improvements in visibility, engagement, and

Qualifikationen

• 8+ years of experience in digital commerce, digital shelf strategy, or related disciplines.
• Experience leading strategic engagements and guiding cross-functional execution.
• Strong experience with major retailer ecosystems (Walmart, Amazon, Target, grocery/club).
• Ability to translate insights into actionable content recommendations and briefs.
• Proven ability to develop scalable digital shelf and product content strategies.
• Experience with PXM concepts, taxonomy, and retailer content requirements.
• Familiarity with digital shelf analytics platforms (Profitero, Stackline, CommerceIQ, Pacvue).
• Excellent client-facing communication, strategic storytelling, and stakeholder management.

Aufgaben

• Lead development of digital shelf strategies across major retailer and marketplace ecosystems.
• Translate objectives and insights into actionable product content strategies.
• Define retailer-specific and cross-retailer approaches to product content and storytelling.
• Identify opportunities to improve discoverability, engagement, and conversion.
• Establish prioritized content optimization roadmaps based on impact and feasibility.
• Define content requirements and success measures for product pages and enhanced content.
• Provide strategic direction to Content, Copy, Design, and Production teams.
• Ensure content governance, brand consistency, and scalable execution.
• Translate performance findings into prioritized recommendations with measurable objectives.
• Lead client workshops and cross-functional leadership to execute strategies.

Kenntnisse

Digital Shelf Strategy

PXM / Product Content

Retailer Ecosystems

Content Strategy

Shopper Insights

Strategic Briefs

Taxonomy & Governance

Digital Shelf Analytics

Client Leadership

Cross-functional Leadership

Tools

Profitero

Stackline

CommerceIQ

Pacvue

Salsify

Syndigo

Jobbeschreibung

VML in the United States seeks a Director, Digital Shelf Strategy & Content to lead digital shelf and content optimization for major retailer ecosystems. You will translate shopper insights, retailer requirements, and competitive intelligence into scalable content strategies and actionable briefs for Content, Copy, Design, and Production teams.

The role requires deep PXM knowledge, strong client-facing communication, and the ability to drive measurable improvements in visibility, engagement, and