Director, Digital Shelf Strategy & Discoverability (Hybrid)

VML; Chicago (IL); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

VML seeks a Director, Digital Shelf Strategy & Content to lead strategic engagements for major retailers, shaping how brands optimize product content, discoverability, and shopper experiences across Walmart, Amazon, Target, and more.

This senior, client-facing role blends CPG knowledge with digital shelf analytics, translating insights into measurable roadmaps, briefs, and governance. Hybrid work with strong collaboration across strategy, content, analytics, and operations.

Qualifications

• 8+ years of experience in digital commerce, digital shelf strategy, or related fields.
• Experience leading strategic engagements and guiding cross-functional execution.
• Strong background with CPG brands and major retailer ecosystems.

Responsibilities

• Lead digital shelf strategies across major retailer ecosystems (Walmart, Amazon, Target, etc.).
• Translate objectives into actionable product content strategies and briefs.
• Define retailer-specific content optimization and governance standards.
• Evaluate content performance and translate findings into prioritized recommendations.
• Collaborate with cross-functional teams to ensure effective execution and QA.

Skills

Digital shelf strategy

Content strategy leadership

Discoverability fluency

Strategic-to-execution translation

Retailer knowledge

Client leadership

Capability development

Tools

Profitero

Stackline

CommerceIQ

Pacvue

Salsify

Syndigo

Job description

VML seeks a Director, Digital Shelf Strategy & Content to lead strategic engagements for major retailers, shaping how brands optimize product content, discoverability, and shopper experiences across Walmart, Amazon, Target, and more.

This senior, client-facing role blends CPG knowledge with digital shelf analytics, translating insights into measurable roadmaps, briefs, and governance. Hybrid work with strong collaboration across strategy, content, analytics, and operations.