Director, Digital Shelf Strategy & Discoverability

Wpp Group; Rogers (AR); Hybrid; USD 75.000 - 180.000; Vollzeit

Zusammenfassung

VML, a global creative company within WPP, seeks a Director of Digital Shelf Strategy & Content to lead strategies that boost product visibility, shopper engagement, and conversion across retailer ecosystems. You will translate consumer insights into strategic content roadmaps and partner with cross-functional teams to drive measurable outcomes.

The role emphasizes leadership in Digital Shelf, PXM, and retailer-specific requirements, with a hybrid work approach and interaction with major brands.

Qualifikationen

• 8+ years in digital commerce or digital shelf strategy.
• Experience with major retailer ecosystems and CPG brands.
• Strong client-facing communication and stakeholder management.

Aufgaben

• Lead digital shelf strategy across retailer ecosystems and platforms.
• Translate shopper insights into actionable product content strategies.
• Create briefs for Content, Copy, Design, and Production teams.
• Provide governance and QA standards for content effectiveness.
• Guide cross-functional teams to ensure execution aligns with strategies.
• Develop scalable content governance and content standards.
• Mentor team members to elevate strategic quality across projects.

Kenntnisse

Digital Shelf Strategy

Discoverability

Content Strategy

Leadership

PXM

Tools

Salsify

Syndigo

Profitero

Jobbeschreibung

VML, a global creative company within WPP, seeks a Director of Digital Shelf Strategy & Content to lead strategies that boost product visibility, shopper engagement, and conversion across retailer ecosystems. You will translate consumer insights into strategic content roadmaps and partner with cross-functional teams to drive measurable outcomes.

The role emphasizes leadership in Digital Shelf, PXM, and retailer-specific requirements, with a hybrid work approach and interaction with major brands.