Senior Director, Digital Shelf Strategy

VML; Cincinnati (OH); Hybrid; USD 120,000 - 180,000; Full time

Job summary

VML is seeking a senior strategist to lead digital shelf and content strategy for CPg clients. You will shape product content, optimize retailer-specific details, and guide cross-functional teams to improve discoverability and conversion across Walmart, Amazon, Target, and other platforms.

The role emphasizes strategic leadership, analytics-driven decision making, and governance of product information architecture and taxonomy within a hybrid work model.

Qualifications

• Experience leading digital shelf strategy for CPg brands and retailers.
• Strong ability to translate shopper insights into content briefs.
• Proven track record guiding cross-functional teams to deliver content improvements.

Responsibilities

• Lead development of digital shelf strategies across major retailer ecosystems.
• Define retailer-specific and cross-retailer content optimization roadmaps.
• Translate strategies into actionable briefs for Content, Copy, Design, and Production teams.
• Provide governance on product content architecture and taxonomy.
• Leverage analytics to drive measurable content performance improvements.
• Lead client engagements and mentor teams to elevate strategic quality.

Skills

Digital shelf strategy

Product content strategy

Retailer discoverability

Cross-functional leadership

Client consulting

Strategic storytelling

Tools

Salsify

Syndigo

Profitero

CommerceIQ

Pacvue

Job description

VML is seeking a senior strategist to lead digital shelf and content strategy for CPg clients. You will shape product content, optimize retailer-specific details, and guide cross-functional teams to improve discoverability and conversion across Walmart, Amazon, Target, and other platforms.

The role emphasizes strategic leadership, analytics-driven decision making, and governance of product information architecture and taxonomy within a hybrid work model.