Senior Director, Digital Shelf Strategy & Content

Wunderman Thompson; Cincinnati (OH); Hybrid; USD 75.000 - 180.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Competitive benefits package

Zusammenfassung

VML, a WPP agency, seeks a Director of Digital Shelf Strategy & Content to lead optimization of product content, discoverability, and shopper experiences across retailer ecosystems. You’ll translate insights into scalable content strategies and measurable roadmaps, collaborating across Commerce Strategy, Discoverability, Content, Creative, Analytics, and Retail Operations.

You bring 8+ years in digital commerce, strong CPG and retailer experience, expertise in PXM and taxonomy, and a track

Qualifikationen

• 8+ years in digital commerce, digital shelf strategy, or related fields.
• Experience with major retailer ecosystems and content optimization.

Aufgaben

• Lead development of digital shelf strategies across retailer ecosystems.
• Translate insights into actionable product content briefs.
• Define content requirements and success measures for PDPs and enhanced content.
• Provide strategic QA and governance for content across platforms.
• Review content deliverables and guide cross-functional teams.
• Collaborate with Analytics, Retail Ops, and Tech to implement strategies.

Kenntnisse

Digital Shelf Strategy

Content Strategy

Retailer Discoverability

CPG Shopper Insights

Product Content Governance

PXM Knowledge

Taxonomy & IA

Content QA & QA Standards

Cross-Functional Leadership

Client Consulting

Strategic Storytelling

Analytics & Benchmarking

Tools

Profitero

Stackline

CommerceIQ

Pacvue

Jobbeschreibung

VML, a WPP agency, seeks a Director of Digital Shelf Strategy & Content to lead optimization of product content, discoverability, and shopper experiences across retailer ecosystems. You’ll translate insights into scalable content strategies and measurable roadmaps, collaborating across Commerce Strategy, Discoverability, Content, Creative, Analytics, and Retail Operations.

You bring 8+ years in digital commerce, strong CPG and retailer experience, expertise in PXM and taxonomy, and a track