Director, Digital Shelf Strategy & Discoverability

Wundermanthompson; Rogers (AR); On-site; USD 120,000 - 180,000; Full time

Job summary

VML seeks a Director of Digital Shelf Strategy & Content to define how brands optimize product content, discoverability, and shopper experiences across retailer and marketplace ecosystems. This leader combines CPG knowledge with retailer expertise and digital shelf analytics to create scalable, optimized content roadmaps.

The role bridges Commerce Strategy, Discoverability, Content, Creative, Analytics, and Retail Operations to ensure recommendations translate into effective execution across

Responsibilities

• Digital Shelf & Content Strategy: Lead development of digital shelf strategies across major retailer and marketplace ecosystems and translate objectives into actionable content strategies.
• Discoverability & Search Optimization: Define product discoverability strategies across retailer search, browse, and AI-powered experiences; translate insights into recommendations.
• Content Briefing & Strategic Execution: Translate strategies into clear briefs for Content, Copy, Design, and Production; define objectives and success measures.
• Product Experience Management & Content Governance: Provide strategic guidance for content governance and ensure alignment with retailer requirements and brand objectives.

Job description

VML seeks a Director of Digital Shelf Strategy & Content to define how brands optimize product content, discoverability, and shopper experiences across retailer and marketplace ecosystems. This leader combines CPG knowledge with retailer expertise and digital shelf analytics to create scalable, optimized content roadmaps.

The role bridges Commerce Strategy, Discoverability, Content, Creative, Analytics, and Retail Operations to ensure recommendations translate into effective execution across