Director, Digital Shelf Growth & Strategy

Wunderman Thompson; Chicago (IL); Hybrid; USD 75.000 - 180.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Competitive benefits package

Zusammenfassung

VML is seeking a Director of Digital Shelf Strategy & Content to lead strategic thinking for product content optimization across major retailer ecosystems. You will shape discovery, content governance, and execution plans, translating shopper insights into measurable impact.

This role emphasizes leadership across strategy, analytics, and cross-functional teams at a senior client-facing level. As a strategic bridge between Commerce Strategy, Discoverability, Content, and Retail Operations, you’ll

Qualifikationen

• 8+ years of experience in digital commerce, digital shelf strategy, or product content strategy.
• Experience with major retailer ecosystems (Walmart, Amazon, Target, etc.).
• Strong client-facing communication, strategy development, and cross-functional leadership.

Aufgaben

• Lead development of digital shelf strategies across retailer ecosystems.
• Translate insights into actionable content strategies and briefs.
• Define content requirements and success measures for product pages and enhanced content.
• Provide strategic QA standards and feedback throughout content development.
• Collaborate with Analytics, Retail Ops, and Creative teams to ensure execution.

Kenntnisse

Digital Shelf Strategy

Content Strategy

Discoverability

Client Leadership

Cross-Functional Leadership

Strategic Storytelling

Analytics & KPIs

CPG Knowledge

Tools

Salsify

Syndigo

Profitero

Stackline

CommerceIQ

Pacvue

Jobbeschreibung

VML is seeking a Director of Digital Shelf Strategy & Content to lead strategic thinking for product content optimization across major retailer ecosystems. You will shape discovery, content governance, and execution plans, translating shopper insights into measurable impact.

This role emphasizes leadership across strategy, analytics, and cross-functional teams at a senior client-facing level. As a strategic bridge between Commerce Strategy, Discoverability, Content, and Retail Operations, you’ll