Director, Digital Shelf Strategy & Discoverability

Wundermanthompson; Chicago (IL); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

VML, a global creative company, seeks a Director, Digital Shelf Strategy & Content to define how brands optimize product content and shopper experiences across retailer ecosystems.

You will lead strategy across Walmart, Amazon, Target, Kroger, Sam's Club, Instacart, and more, translating insights into actionable briefs for Content, Copy, Design, and Production teams, with a focus on PXM and AI-powered discovery.

Responsabilidades

• Lead development of digital shelf strategies across major retailer and marketplace ecosystems (Walmart, Amazon, Target, Kroger, Sam's Club, Instacart, etc.).
• Translate objectives and insights into actionable product content strategies and retailer-specific optimization.
• Develop content briefs for Content, Copy, Design, and Production teams.
• Provide governance and quality assurance for content effectiveness and alignment with strategies.

Descripción del empleo

VML, a global creative company, seeks a Director, Digital Shelf Strategy & Content to define how brands optimize product content and shopper experiences across retailer ecosystems.

You will lead strategy across Walmart, Amazon, Target, Kroger, Sam's Club, Instacart, and more, translating insights into actionable briefs for Content, Copy, Design, and Production teams, with a focus on PXM and AI-powered discovery.