Digital Shelf Strategy Architect

Wundermanthompson

Cincinnati (OH)

On-site

USD 140,000 - 230,000

Full time

5 days ago

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Job summary

VML in Cincinnati seeks a Director, Digital Shelf Strategy & Content to lead how brands optimize product content, discoverability, and shopper experiences across retailer ecosystems. This senior, client-facing role blends CPG knowledge with digital shelf analytics to drive visibility, engagement, and conversion.

You will translate insights into clear content strategies and measurable roadmaps, bridging Commerce Strategy, Discoverability, Content, and Analytics to ensure effective execution

Qualifications

Senior, client-facing strategist responsible for defining how brands optimize product content and shopper experiences across retailer ecosystems.
Experience with product content strategy, digital shelf analytics, and retailer requirements.
Understanding of PXM and AI-powered search and retailer content needs.

Responsibilities

Lead development of digital shelf strategies across major retailer and marketplace ecosystems.
Translate objectives and retailer requirements into actionable product content strategies.
Define retailer-specific optimization for titles, descriptions, attributes, imagery and taxonomy.
Establish prioritized content roadmaps based on business impact and feasibility.
Define product discoverability strategies across retailer search, browse, and AI-enabled experiences.
Translate strategies into briefs for Content, Copy, Design and Production teams.

Job description

You will translate insights into clear content strategies and measurable roadmaps, bridging Commerce Strategy, Discoverability, Content, and Analytics to ensure effective execution

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