Senior Digital Media Negotiator & Campaign Strategist

Zenith; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

PubW, a Publicis Groupe business unit, seeks a driven digital media specialist to activate digital plans and manage client accounts across technology and financial sectors. You’ll support planning, trafficking, analytics, and vendor liaison while developing data-driven insights for campaigns.

You will present media opportunities, optimize campaigns, and contribute to delivering value-driven recommendations to clients in a fast-paced environment.

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field.
• 2+ years of digital media buying/planning experience.
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person.
• Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills.
• Must have strong analytical, research, and quantitative skills.
• Must be hard-working, resourceful and thrive in a fast-paced environment.
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends.
• Experience with Prisma and DCM preferred.
• Experience with Research tools such as Nielsen, Comscore preferred.

Responsibilities

• Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors
• Plays a leading role in all aspects of campaign management including vendor liaison and reporting
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Assist in presentation of data, insights and media to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
• Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.
• i.e. Nielsen, Comscore, Strategy, TNS, adrelevance, Quantcast, and others
• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
• Create dynamic presentations that effectively communicate to our clients
• Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Conquer Magazine Positioning Reports
• Continuously search for opportunities to be positive and to share the positive side to every situation

Skills

Digital media buying

Campaign management

Communication skills

Analytical skills

Presentation skills

Education

B.A. or B.S. in Marketing, Advertising or related field

Tools

Excel

PowerPoint

Prisma

DCM

Nielsen

Comscore

Job description

PubW, a Publicis Groupe business unit, seeks a driven digital media specialist to activate digital plans and manage client accounts across technology and financial sectors. You’ll support planning, trafficking, analytics, and vendor liaison while developing data-driven insights for campaigns.

You will present media opportunities, optimize campaigns, and contribute to delivering value-driven recommendations to clients in a fast-paced environment.