Retail Media Strategy Lead — Hybrid Role

Publicis Groupe; Springdale, Cincinnati, Dallas (AR, OH, TX); Hybrid; USD 66,000 - 83,000; Full time

Benefits offered by this job

Paid Family Care

Adoption support

Pet adoption support

Wellness programs

Tuition assistance

Flexible time off

Volunteer days

Matching gifts

Flexible working arrangements

Work Your World program

Employee resource groups

Job summary

Publicis Digital Experience in the United States seeks a Retail Media Strategist to develop and execute innovative retail media strategies that drive revenue growth and enhance the customer experience.

In close partnership with cross-functional teams, you will ensure campaigns are successful from concept to activation, translating business objectives into effective media plans and mentoring junior team members.

Qualifications

• Bachelor's degree in marketing, advertising, business, or related field; equivalent experience may be substituted.
• 3+ years in retail media strategy including paid search, social media, display, and ecommerce.
• Experience leading shopper and retail marketing campaigns for CPG brands.

Responsibilities

• Develop and support the execution of comprehensive retail media strategies that align with business objectives and drive revenue growth.
• Lead and mentor junior team members.
• Collaborate with cross-functional teams to integrate media plans across channels (paid search, social, display, ecommerce).
• Partner with Shopper Strategy to inform campaign strategies and recommendations.
• Maintain relationships with media partners and negotiate media buys to maximize ROI.
• Provide regular reporting on campaigns performance, pacing, and optimization recommendations.
• Stay up-to-date on industry trends and refresh certifications and training as able.
• Educate agency colleagues on digital topics and provide POVs to clients.
• Act as a thought leader with guidance on retail media activation strategies.

Skills

Retail media strategy

Paid search

Social media

Display advertising

Ecommerce

Mentoring

Analytical skills

Communication

Presenting

Team collaboration

Education

Bachelor's degree in marketing/advertising/business

Tools

HOK

Job description

Publicis Digital Experience in the United States seeks a Retail Media Strategist to develop and execute innovative retail media strategies that drive revenue growth and enhance the customer experience.

In close partnership with cross-functional teams, you will ensure campaigns are successful from concept to activation, translating business objectives into effective media plans and mentoring junior team members.